A page from the Digital Playbook at HHS: Content Syndication

By Paul Baz, Federal Health IT SME

More than three years ago, President Obama issued a directive entitled “Building a 21st Century Digital Government”. It launched a comprehensive Digital Government Strategy (pdf/html5) aimed at delivering better digital services to the American people. Federal health agencies have taken different tactics to meeting these goals with varying degrees of success. This article, written by Paul Baz, highlights a great example of how HHS is taking a common sense enterprise agency approach to delivering important and timely information to the American consumer.

What is Content Syndication?

HHS has developed a way for communications leaders from different agencies to leverage content and media that is developed anywhere across HHS in real-time. For example, if an agency is managing a mobile app focused on anti-smoking and cessation, they can now “shop” for the latest tobacco content via storefronts from various groups at HHS (e.g. CDC, NIH National Cancer Institute, FDA Center for Tobacco Programs, etc) and incorporate relevant web content, images, video, data, and infographics into their own app.

Fred Smith, from the CDC Office of the Associate Director for Communications, has been a strong advocate and evangelist in this technology. Rapid campaigning and messaging has become a vital component to our core mission:

… to promote transparency, accountability and access to critical public health and human services information to the American people.
One example of this occurred during the Ebola outbreak. CDC was able to rapidly create Ebola Microsites which were then consumed by State and Local health agencies, as well as private and organizational websites. This gave citizens access to authoritative information, direct from the federal source…

To read the full article, click here…

 

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