Industry veteran Arti Arthur takes on new role as a Public Sector VP with Rethink First

Established Government Sales, Business Development, and Strategy leader, Arti Arthur has taken on a new role as VP, Public Sector supporting Rethink First, a company focused on providing families, educators and behavior Healthcare providers affordable, best practice treatment solutions for children with special needs, while offering clinical support, best-practice tools, and research-based content via technology to all market segments.

Prior roles include:

  • Vice President, Government Sales Leader – IBM
  • Vice President, Federal Business Development and Strategy – Philips
  • Vice President, Federal Solutions – McKesson Provider Technologies


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