Press Release: CareFirst BlueCross BlueShield recruits CMS Media Relations Group Deputy Director

“CareFirst BlueCross BlueShield (CareFirst), the region’s largest not-for-profit healthcare company, announced today the appointment of a second leader in the span of a few weeks to its Marketing & Government Affairs team. Kelly L. Ceballos, who joined the company on June 29 as the Director of Public Relations, brings more than 25 years of media relations and strategic communications experience to this role.”

“As CareFirst’s Director of Public Relations, Ceballos will focus on communications strategies that leverage the public and media relations for the company. Before joining CareFirst, she spent nearly four years at the U.S. Department of Health and Human Services (HHS) Centers for Medicare & Medicaid Services (CMS). As the Deputy Director of the agency’s press office, Ceballos oversaw the day-to-day operations of the media relations work for all of CMS’ programs including Medicare/Medicare Advantage and Medicaid…” Read the full press release here.

Source: CareFirst BlueCross BlueShield Brings on New Director of Public Relations – July 27, 2020. GlobeNewswire.

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