“The Veterans Health Administration (VHA) Recruitment Marketing and Advertising for VA Careers program has been named a 2020 Disruptive Tech Program Award Winner by G2Xchange and FedHealthIT Emerging Technologies. The annual Disruptive Tech Program awards recognize leading Federal IT leaders and emerging technology solutions that support Federal modernization initiatives.”
“The VA Careers campaign, managed by Aptive, combines cutting-edge recruitment strategy with compelling creative and targeted digital advertising to help achieve and exceed healthcare employee staffing goals. The campaign targets audiences using data science, optimizes tactics on the fly and tracks conversion and ROI in near real time.”
“VA Careers’ disruptive aspect, and the reason for its success, is a digital approach to recruitment marketing. The team creates customized campaigns to target specific audiences. Example of this success include geotargeting medical schools and hospitals to connect with viable candidates and implementing a ‘text recruit’ campaign for nurses that links candidates with recruiters and fast-tracks them through interviews and hiring. Other innovative tactics include utilization of Connected TV (e.g., ads on Hulu’s top medical dramas) – a first for VA – which dramatically increased overall awareness rate…” Read the full press release here.
Source: Aptive Marketing Program for Veterans Health Administration Named a 2020 G2Xchange Disruptive Tech Program Award Winner – September 16, 2020. Aptive.