GovernmentCIO: CMS Sees Funding Boosts for CX in Open Enrollment Campaigns

“The Centers for Medicare & Medicaid Services, which oversees the health insurance marketplace, has been working on an extensive awareness campaign that both enhanced its public-facing HealthCare.gov and CuidadoDeSalud.gov portal websites and expanded its enrollment assistance programs….”

“With the massive amount of data now available, brands have the opportunity to use predictive analytics to enhance targeting and engagement possibilities,” according to an Acxiom report. “The ability to harness a broader range of insights while building on past techniques, including individual healthcare surveys and area-level census data, can improve the effectiveness of marketing designed for education and awareness just as easily as brand marketing.”

“These data-driven insights could fuel efforts like the public health open enrollment period in reaching targeted consumers where they are…” Read the full article here.

Source: CMS Sees Funding Boosts for CX in Open Enrollment Campaigns – By Katherine MacPhail, December 27, 2021. GovernmentCIO.

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